When home buyers start their search for a new home, they often use specific search terms to find properties that fit their needs. As a real estate agent, knowing the keywords that people often use to look for homes can help you improve your listings and advertising and get more people interested in them.
In this blog post, we’ll explore six terms that homebuyers frequently search for and why it’s important for you to include them in your listing descriptions or online ads.
Open floor plan
An open floor plan is a layout where there are fewer walls and doors separating the living spaces in a home. Homebuyers often search for properties with an open floor plan because it creates a feeling of spaciousness and allows for more natural light to flow through the home. Including the term “open floor plan” in your listing description can make your property more attractive to potential buyers who are looking for a more modern and flexible living space.
Name the specific neighborhood
While not as large as a town or a city, many residential areas have unique names or nicknames. For instance, in northwest Florida, there is a popular beach town known as “30A”. The road with the same name, County Road 30A, runs through South Walton County and is where the beach towns are located. It is situated directly in the center of the Florida coastline’s 20-mile stretch between Destin and Panama City. Buyers are most likely going to enter the search for “30A” instead of South Walton.
Many homebuyers are looking for a property with outdoor space, such as a backyard, balcony, or patio. Including the term “outdoor space” in your listing description can attract potential buyers who want to enjoy the outdoors or entertain guests outside. Highlighting any unique features of the outdoor space, such as a pool or a garden, can also help make your property stand out from the competition.
Homebuyers often prefer properties that are move-in ready, meaning they require little to no work before they can be occupied. Including the term “move-in ready” in your listing description can assure potential buyers that the property is in good condition and doesn’t require any major repairs or renovations. This can be especially important for first-time homebuyers or buyers who don’t want to spend a lot of time and money on home improvements.
Mention the parking or garage space
The ability of a property to accommodate car collections, golf carts, or boats is important to many buyers, especially in the luxury sector. Make sure to mention in your keywords if your new listing has a 3-car garage or parking for golf carts.
Be clear about the school district
The neighborhood’s assigned school district should be taken into consideration. It happens frequently that a potential buyer will pass over a house because they mistakenly think that the house is near the schools of a nearby city. Ensure that you have the correct school district and highlight it in your keyword search, especially if it’s an award winning school.
In conclusion, understanding the search terms that homebuyers frequently use is essential for creating effective listing descriptions and attracting potential buyers. By incorporating the right keywords in your listings, you can increase the chances of your property being seen and considered by interested buyers.
Don’t forget to highlight any unique features or amenities that make your property stand out from the competition, as this can also help attract more attention from homebuyers.