Social media platforms like Instagram have become a vital tool for real estate agents to connect with potential clients and showcase their properties. However, with so many agents vying for attention on the platform, it can be challenging to stand out and gain organic followers.
We will explore some effective strategies to help real estate agents get more organic followers on Instagram.
Optimize Your Profile
Your Instagram profile is the first thing that potential followers will see. Make sure your profile is optimized for maximum impact. Use a professional headshot as your profile picture, and ensure your bio includes relevant keywords and information about your services.
Tips:
- Always include a link to your website in your profile.
Post Consistently
Posting consistently is crucial for building your audience on Instagram. Make a schedule and stick to it, posting high-quality images of your properties and relevant content that appeals to your target audience. You can use tools like Hootsuite or Later to schedule your posts in advance.
Tips:
- If you’re going to do graphics, create a consistent theme.
- Feel free to add some personal flare to your account as well.
- When you change your Instagram page over to a business account you’ll have access to metrics like what times are best for your posts to go up.
Use Hashtags
Hashtags are an effective way to get your content discovered by potential followers who are interested in real estate. Research and use relevant hashtags in your posts to reach a wider audience. You can also create your own branded hashtags to make your posts more discoverable.
Tips:
- Posts with 9-11 hashtags receive the most engagement, on average.
- You need to research which hashtags have the most relevant meaning and which ones have a valuable amount of posts already for you to get in on.
- You want to have a good balance of broad hashtags mixed in with more specific hashtags.
Engage with Your Audience
Engaging with your audience is a great way to build relationships and gain more followers. Respond to comments and messages promptly, like and comment on your followers’ posts, and use Instagram’s Stories feature to showcase behind-the-scenes glimpses of your work.
Tips:
- To ensure maximum engagement, use our LCM (Like, Comment, Message) method: Like every post, comment on every post, and send a private/direct message.
Collaborate with Other Brands and Influencers
Collaborating with other brands and influencers can help you reach new audiences and gain more followers. Reach out to other real estate agents, home decor brands, or influencers in your niche to collaborate on joint marketing campaigns or promotions.
Tips:
- Collaborating with influencers could also earn you some extra money. Great for creating more revenue streams.
Run Contests and Giveaways
Running contests and giveaways is a great way to incentivize your followers to engage with your content and share it with their own followers. Offer a prize or giveaway for those who follow your account and share your content, or tag their friends in your posts.
Tips:
- Hold a contest such as best dad joke for Father’s Day, best selfie with your pet, or share a Thanksgiving recipe. Don’t forget to ask them to tag you in the post. Offer gift cards (Starbucks, grocery stores, VISA or AMEX) to the winners. (Check with your broker or state board for any laws regarding giveaways or contests)
Invest in Paid Advertising
While organic growth is essential, investing in paid advertising can help you reach new audiences and gain more followers. Instagram’s ad platform offers a variety of targeting options, such as location, interests, and demographics, allowing you to reach your ideal clients more effectively.
In conclusion, building a strong Instagram presence takes time and effort, but by following these tips, real estate agents can gain more organic followers and build a loyal following on the platform. Remember to stay authentic, engage with your audience, and provide value with your content, and you’ll soon see your Instagram following grow.
